We’ve said goodbye to 2021 and it’s time to embrace 2022. Time for resolutions, dry January, new fitness routines, healthy diets etc, etc. But what about our working lives? Maybe it’s time for a business refresh too?
Fresh and Relevant
Just like we need to service the car on a regular basis, the same principle applies to businesses and organisations. With so much competition out there, it’s important to keep your business fresh, relevant and looked after at all times. The more you look after it and nurture it, the more it will look after you.
If you look back at old photo albums (what’s an album, I hear you say!), one of the most common comments we make is ‘what was I wearing? Was that the fashion then or maybe – it all looks so old fashioned doesn’t it?’
In short – trends change, that’s the very essence of ‘fashion’.
Of course, most of us will have a few classic outfits that won’t ever date but generally, we use them as a base and keep refreshing our look on a regular basis – keeping us ‘current’ and ‘refreshed’
You can apply this same logic to your business. At the core of your business is your product/service – it’s classic. Then, on a regular basis, you tweak it here and there to keep it updated and competitive.
Brand Imagery is one particular area that really benefits a business refresh.
Your brand photography showcases you and your business/organisation. It’s a reflection of who you are and what you offer or stand for.
If you are still using outdated imagery to represent you, think about the message are you conveying to the world?
Whether it’s team photos, headshots, product images or images showing your premises, every image you use, indirectly sends out a message about you as a company or organisation.
Professional Images at Leading Imagery
Using professionally taken images (at all times) ensures your company/organisation is portrayed in the best possible light.
Unprofessional images are just that – unprofessional. Who wants to do business with someone or something using amateur looking images? No-one!
Quite simply, having unprofessional imagery limits potential.
A professional photographer (like us here at Leading Imagery) knows about lighting and how you can use it to create different effects. If photographed correctly, your products and portraits will look crisp and clear.
Your customers will see products in more detail, the detail that you will not get when using mobile phones or other compact cameras.
It’s the same for portraits and team shots. It’s imperative to have High-Resolution Images.
It doesn’t matter how good you think your phone is, unless the image is High Resolution, the quality will be poor, especially when used for print.
360 Degree Product Photography
One area of photography progression is the increased demand for 360-degree product photography. Enabling your customers to visualise products at every angle, it’s an essential way of maximising sales.
For any online retailer, this is the ‘future’. Increasing sales, limiting returned items. For more information on this service that is now available here at Leading Imagery, call us on 01246-250014
Business Refresh Brand Shoots
So why not start the year as you mean to go on. Have a look at the images you currently rely on to represent who you are.
Are they doing you justice or is it time to kickstart your year with a business refresh shoot?
Here at Leading Imagery, we’ve got over 18 years of professional photography experience. Our purpose-built studio is perfect for portraits and team shots as well as providing the latest state-of-the-art 360-degree product photography.
We also work off-site on commercial products and interior/exterior shots.
With 8 million online businesses around the world, you really can’t afford, not to keep updated.
Call us today to see how we can help you keep on brand and ahead of the game.
Happy New Year